White Stuff Sizing: Does It Run Big? Your Complete Guide
Author: Stylist at TellarDate: 2025
Understanding White Stuff's Sizing Philosophy
White Stuff deliberately designs with a more generous fit because it's central to their brand identity. They want you to feel comfortable and relaxed in their pieces, not restricted or overly fitted. This means their sizing can catch you off guard if you're used to more contemporary, body-conscious brands.
Having worked with countless clients who adore White Stuff, I've learned that understanding their sizing quirks is essential for getting that perfect fit. Their pieces are designed for real women living real lives - school runs, weekend walks, cosy evenings at home.
Category-by-Category Sizing Breakdown
Knitwear & Jumpers
This is where White Stuff runs most generously. Their signature chunky knits, cardigans, and casual jumpers often run a full size large. I regularly advise clients to size down, especially if they prefer a more tailored silhouette. The fabric also tends to stretch with wear, so that initial snug fit will become perfectly comfortable.
Dresses & Tunics
Generally true to size, though still with that characteristic relaxed fit. Their shirt dresses and jersey styles follow standard UK sizing more closely, but always check the product measurements if you're between sizes.
Trousers & Jeans
More consistent with standard sizing, though they maintain that comfortable, not-too-tight philosophy. Their jeans particularly offer a flattering, relaxed fit that's forgiving around the waist and hips.
My Professional Styling Tips
When shopping White Stuff, I always tell my clients to consider what look they're after. If you want that effortlessly relaxed vibe they're famous for, stick to your usual size. If you prefer a more structured, tailored appearance, size down - particularly in knitwear.
Always check the fabric composition too. Their cotton pieces tend to be more true to size, while anything with modal or viscose will have more drape and movement.
Brand Alternatives: Finding Your Perfect Fit
High Street Options
If White Stuff's generous sizing doesn't work for you, consider these alternatives:
COS offers minimalist designs with precise, contemporary sizing that runs true to European standards. Their pieces have clean lines without the relaxed fit.
Whistles provides elevated basics with a more tailored approach to sizing, perfect if you love White Stuff's aesthetic but want a sleeker silhouette.
Jigsaw delivers quality pieces with consistent UK sizing and sophisticated cuts that flatter without being oversized.
Boden offers a similar British sensibility but with more structured sizing, especially good for their printed dresses and smart-casual pieces.
White Company shares that relaxed luxury vibe but with more precise sizing, particularly in their cashmere and jersey basics.
Monsoon provides flowing, comfortable pieces with more predictable sizing, excellent for their bohemian-inspired dresses.
Fat Face has a similar casual outdoor aesthetic but runs more true to size across their range.
Premium Alternatives
Toast offers that same relaxed, natural aesthetic with more consistent European sizing and exceptional fabric quality.
Eileen Fisher provides minimalist, comfortable luxury pieces with precise sizing and sustainable credentials.
Designer Options
Ganni delivers Scandi-cool pieces with contemporary sizing that's more fitted than White Stuff's generous cuts.
Sessùn offers French-girl chic with relaxed but more precise sizing, perfect for that effortless European aesthetic.
Getting Your Perfect Size Every Time
The frustration of inconsistent sizing across brands is something every woman faces, which is why I always recommend using tellar.co.uk - the UK's leading sizing tool that matches your body exactly to over 1500 brands instantly.
How Tellar Works
Measure once using your bust, waist, hip measurements, or your existing brand size. Then use their tellar.co.uk
Final Thoughts
White Stuff's generous sizing isn't a flaw - it's a feature. Once you understand their philosophy and adjust accordingly, you'll appreciate the comfort and wearability that's made them a British favourite. Remember, sizing isn't just about the number on the label; it's about how the garment makes you feel.
Whether you're reaching for that perfect weekend jumper or a comfortable dress for everyday wear, knowing how White Stuff sizes run will help you make confident choices. And when in doubt, tools like Tellar take the guesswork out entirely, ensuring you get the perfect fit every time.
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