Why I Stopped Wearing Big Logos

Peter Blake / August 20205

In my early 20's, I used to wear T-shirts with logos plastered across the front. Big, bold branding—like I wanted everyone to know exactly what I spent money on. But somewhere along the line, it stopped feeling like style and started feeling like shouting. And honestly? I didn’t like what it said about me.

The Problem With Loud Logos

It doesn’t matter if it’s a luxury label or a high street one—if the logo takes centre stage, the outfit usually takes a backseat. And the message? “Look at what I’m wearing. Look at what I could afford.” That might sound harsh, but that’s what it comes off as—whether it’s intentional or not.

The truth is, big logos rarely make a piece better. The fit, the cut, the fabric—none of that changes just because a brand is printed across the chest in size 72 font. If anything, you start wearing the logo instead of the clothes. And I’d rather wear something that feels good, not something I’m constantly adjusting or explaining.

I’d Rather Whisper Quality

The best T-shirts I own don’t say anything. No logos, no slogans, no brand name in sight. But you can feel the difference: the weight of the fabric, the stitching, the way the neckline sits after five washes. It’s a quiet kind of confidence—one that doesn’t need a name tag.

Want to Upgrade Without the Billboard Vibes?

Here’s where I go for clean, high-quality basics that don’t shout:

High Street

• Uniqlo – Their U and Supima tees are better than most “designer” versions

• Arket – No branding, just solid fit and feel

• COS – Modern shapes, heavyweight cotton, zero logos

Premium

• Reiss – Subtle textures and sleek cuts that do the talking

• Percival – Clean, simple, with just enough personality

• Wax London – Great colour options, blank fronts

Designer

• Sunspel – Classic, premium, and totally anonymous

• ASKET – Transparent, ethical, unbranded quality

• Represent Blanks – For a heavier feel, minus the shouty logo

How I Found My Fit

Even with basics, the wrong fit ruins the whole point. I used Tellar.co.uk to figure out what actually worked for my frame. I entered my chest and waist, picked a couple brands I already wore, and it gave me accurate size suggestions for all the rest.

Try it here: Tellar Store Size LookupNeed help measuring?

Final Thought

Wearing a big logo doesn’t make you stylish. It just makes you... visible. And that’s not always the same thing. These days, I’d rather wear something I love, in a fit that actually works for me, without announcing it to the world. That’s confidence. That’s style.

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