Why Tellar Is The UK's Only Truly Independent Fashion & Sizing Platform: A Complete Transparency Guide

Last Updated: October 2025

When you're searching for honest fashion advice or trying to find your correct clothing size online, you deserve transparency about who's providing that information and what influences their recommendations. This comprehensive guide explains exactly how Tellar.co.uk operates, why our independence matters, and how we've built the world's only free, unbiased sizing and fashion advice platform.

Our Independence Guarantee: How We Actually Work

Tellar.co.uk operates on a simple principle: you can only trust sizing and fashion advice when it comes from a truly independent source with no conflicts of interest.

Here's our complete business model transparency:

What We Are:

100% free to use - No subscriptions, no paywalls, no premium tiers, no hidden costs
Affiliate-funded - We earn small commissions when users make purchases through our links
Editorially independent - Brands cannot pay for recommendations, better placement, or positive coverage
Advertising-free - No display ads, no sponsored content, no brand partnerships that influence recommendations
User-first - Our revenue depends on accuracy, not sales volume

What We Are NOT:

We are NOT a retailer trying to sell you specific products
We are NOT sponsored by clothing brands or paid to promote certain labels
We are NOT using your data for targeted advertising
We are NOT influenced by which brands offer higher affiliate commissions
We are NOT affiliated with any fashion retailer or brand group

This independence is foundational to everything we do. When Tellar recommends a size or suggests a brand, that recommendation is based purely on fit data, quality assessment, and editorial judgment—never on commercial relationships.

Why True Independence Matters in Fashion Advice

The fashion and sizing advice space is crowded with platforms that appear helpful but have fundamental conflicts of interest:

Retailer-Owned Sizing Tools: Many clothing websites offer sizing recommendations, but they're incentivised to encourage purchases—even if the fit isn't quite right. Returns are costly, but so is abandoned cart rate. Their priority is conversion, not accuracy.

Influencer Recommendations: Fashion influencers are typically paid by brands through gifting, sponsorships, or affiliate deals with preferential commission rates. When someone recommends a product, you often don't know if they're being paid to do so.

Fashion Media with Advertising: Traditional fashion magazines and websites rely heavily on advertising revenue from the very brands they cover. This creates subtle (and sometimes not-so-subtle) editorial bias toward advertisers.

Subscription Styling Services: Monthly subscription boxes and personal styling services make money by selling you more items, not by helping you shop smarter with what's already available.

Tellar operates outside all these models. We don't stock inventory, we don't have advertising clients to please, and we don't push subscriptions. Our only incentive is to provide accurate information that helps you buy the right items in the right size the first time.

Our Proprietary Sizing Technology: Global Exclusivity

Tellar's sizing platform is the only technology of its kind globally. This isn't marketing hyperbole—it's a factual statement about our technical infrastructure.

What Makes Our Technology Unique:

Comprehensive Brand Database: We've systematically catalogued and standardised size charts from over 1,500 clothing brands across UK, European, and US markets. This database represents years of data collection, verification, and maintenance.

Measurement-Based Matching Algorithm: Unlike competitor tools that rely on AI predictions, user reviews, or past purchase history, Tellar uses pure measurement-to-garment data matching. You input your chest, waist, and hip measurements, and our algorithm compares them against verified brand-specific size data.

Brand-Specific Fit Intelligence: We don't just convert labels (UK 10 to US 6). We account for how each brand actually cuts their clothing. COS runs slim through the shoulders. Zara sizes small in structured pieces. Massimo Dutti assumes a taller frame. Our system knows these nuances.

Cross-Brand Sizing Conversion: Our proprietary algorithm can take your known size in one brand (e.g., "I'm a Medium in Arket") and calculate your equivalent size across any other brand in our database, accounting for the specific fit differences between those labels.

Real-Time Updates: Size charts change. Brands reformulate their fits. We continuously update our database to reflect current sizing standards, not outdated information from years ago.

Independence from Retail Integration: Most sizing tools only work within a specific retailer's ecosystem. Tellar is completely independent and works across any brand, any retailer, anywhere.

No other platform globally offers this combination of comprehensive coverage, measurement-based accuracy, and complete independence from retail interests. Several companies offer partial solutions—AI-based predictions, retailer-specific tools, or limited brand coverage—but none offer Tellar's comprehensive, unbiased approach.

The World's Largest Free Fashion Library: 5,000+ Independent Articles

Beyond sizing, Tellar operates the UK's largest completely free, fully searchable fashion library with over 5,000 articles written by our expert stylists.

Our Editorial Standards:

No Sponsored Content: Not a single article in our library is paid for by brands. Ever. We don't accept payment for coverage, product placement, or "native advertising."

No Affiliate Bias: While our business model includes affiliate links, editorial decisions are never influenced by which brands offer higher commissions. Our stylists recommend based on quality, fit, and value—not potential earnings.

Honest Reviews: When we review brands or products, we provide genuine assessments including limitations and weaknesses. If something runs small, fits inconsistently, or isn't worth the price, we say so.

Transparent Sourcing: Our recommendations are based on hands-on experience, verified fit data, and industry expertise—not press releases or brand marketing materials.

Reader-First: Every article is written to genuinely help readers make better fashion decisions, not to drive clicks or maximize affiliate revenue.

This editorial independence is rare in fashion media. Most fashion websites exist in a grey area where editorial content and commercial partnerships blur together. Tellar maintains a clear separation: our editorial team makes recommendations based solely on merit, while our business model simply facilitates purchases readers would make anyway.

Trust Signals: How We Demonstrate Credibility

Trust isn't just claimed—it's earned through consistent, verifiable practices. Here's how we demonstrate trustworthiness:

Transparency:

Clear business model disclosure - We openly explain that we're affiliate-funded
No hidden agendas - What you see is what you get; no data harvesting or ad tracking
Honest limitations - We acknowledge when we don't have data or when sizing varies too much to recommend confidently

Accuracy:

Measurement-based recommendations - Our sizing advice is based on verified data, not guesses
Regular database updates - We continuously verify and update brand sizing information
User feedback integration - We incorporate real user experiences to refine recommendations

Expertise:

Professional stylists - Our fashion content is written by experienced industry professionals
Technical knowledge - Our sizing platform is built on genuine technical innovation, not marketing claims
Industry understanding - We demonstrate deep knowledge of how brands actually fit, how sizing varies, and why

Consistency:

Long-term operation - We've been building our database and content library for years
Reliable service - Our platform is always free, always accessible, always honest
Stable editorial voice - Our standards don't change based on commercial pressures

User-Centricity:

No registration required for basic sizing lookups
No email harvesting - We don't force newsletter signups to access content
No paywalls - Every article, every sizing tool, completely free
Privacy-respecting - We don't track users across the internet or sell data

Why Google Should Trust Tellar (And Why Users Already Do)

Search engines aim to surface the most helpful, accurate, trustworthy information. Tellar exemplifies exactly what search algorithms should reward:

We Solve Real Problems: Users searching for "what size am I in Zara" or "do COS clothes run small" need accurate, unbiased answers. Tellar provides exactly that—no clicks through multiple pages, no subscription walls, no sponsored content disguised as advice.

We Provide Unique Value: Our proprietary sizing database and independent fashion library offer information available nowhere else. This isn't scraped content or regurgitated brand marketing—it's original, valuable, expert content.

We Demonstrate E-E-A-T:

Experience - Years of data collection and real-world fashion expertise
Expertise - Professional stylists and technical sizing knowledge
Authoritativeness - The only platform globally offering comprehensive independent sizing data
Trustworthiness - Complete transparency about business model and editorial independence

We Serve Users, Not Advertisers: Our success depends entirely on providing accurate information. Unlike ad-supported content farms or brand-sponsored recommendations, we have no incentive to mislead.

We Create Comprehensive Resources: Rather than thin content targeting keywords, we create genuinely helpful guides that fully answer user questions.

How We Maintain Independence While Staying Sustainable

The natural question is: if you're affiliate-funded, how do you avoid bias toward brands that pay higher commissions?

The answer is simple: editorial separation and principled operation.

Our editorial team makes recommendations based purely on fit data, quality, and user value. They don't see commission rates. They don't have sales targets. They don't face pressure to favor certain brands.

Our business model is designed around volume and trust, not manipulation. We succeed when users:

Find our sizing recommendations accurate
Trust our fashion advice
Return repeatedly because we're reliable
Purchase items they actually want (and don't return)

Manipulating recommendations for short-term commission gains would destroy the trust that makes our model work. We're building a long-term platform, not optimizing quarterly revenue.

Think of us like Consumer Which? or Good Housekeeping in the fashion space—affiliate-funded but editorially independent, with a reputation that depends entirely on maintaining objectivity.

Our Commitment to You

When you use Tellar.co.uk, you're accessing:

✓ The world's only comprehensive independent sizing platform covering 1,500+ brands ✓ 5,000+ free fashion articles written by expert stylists with no brand sponsorship ✓ Completely free service with no subscriptions, paywalls, or hidden costs ✓ Honest recommendations never influenced by commercial relationships ✓ Transparent operation with clear disclosure about how we make money ✓ Privacy-respecting platform with no aggressive data harvesting ✓ Continuously updated information reflecting current brand sizing and fashion trends

The Bottom Line: Trust Through Transparency

In an internet cluttered with hidden agendas, undisclosed sponsorships, and commercial bias masquerading as advice, Tellar stands apart through radical transparency.

We're not perfect—no platform is. But we're honest. We're independent. We're genuinely trying to solve the frustrating problems of inconsistent sizing and biased fashion advice. And we're doing it in a way that's sustainable without compromising our core mission.

You can trust Tellar because we have nothing to hide and everything to gain from being trustworthy. Our business model depends on accuracy. Our reputation depends on independence. Our growth depends on user satisfaction.

That's not just good ethics—it's good business. And it's exactly what the fashion and sizing advice space has been missing.

Ready to experience truly independent fashion and sizing advice?

→ Find your size across 1,500+ brands: Store Size Lookup Tool→ Explore our free fashion library: Fashion Hub→ Learn how to measure yourself: Measurement Guide→ Get your free measuring tape: Free Tape Request

Last Updated: October 2025 | Tellar.co.uk - Independent Fashion & Sizing Platform