Tellar
Search

Why Vanity Sizing Causes Problems

Author: Stylist and brand team at Tellar

Date: 2025

Honest. Unbiased. Independent. Free. We promise.

We will never be influenced by brands - just the perfect Fit, Size & Style for you. Search thousands of honest posts for free, written by our stylists - your own personal shopper.

Why Vanity Sizing Causes Problems

Shopping Inconsistency: Sizes differ drastically between brands and styles.

High Return Rates: Nearly 40% of online clothing purchases are returned — sizing mistakes are a big reason.

Body Image Impact: Vanity sizing can distort perceptions of body size.

Regional Confusion: Crossing between UK, US, and EU sizing systems adds even more complications.

➡️ Skip sizing guesswork — use Tellar.co.uk today!


Real-World Vanity Sizing Examples

 

Brand

Fit Tendency

Notes

Zara

Runs Small

Youth-focused cuts

H&M

Runs Large

Relaxed vanity sizing

Reformation

Runs Small

Slim fits

Banana Republic

Runs Large

Vanity sizing prominent

Topshop (pre-ASOS)

Runs Small

Petite cuts

Even inside a brand, sizing can differ between collections and fabrics.

➡️ Match your real size across brands with Tellar.co.uk


How Tellar.co.uk Defeats Vanity Sizing

Real Measurements First

Tellar uses your chest, waist, and hip data to find real size matches — no assumptions.

Fit Profiles for 1500+ Brands

We know which brands run large, small, or true to size, and adjust accordingly.

Fabric and Stretch Factoring

Stretchy fabrics? Rigid denim? Tellar factors it in when suggesting your size.

Cross-Region Conversion

Tellar automatically translates sizes between UK, US, and EU brands.

Dynamic Store Lookup

Instantly look up how a brand fits using our Store Size Lookup Tool.

Profile Management

Update your saved measurements easily via your Tellar Profile Page.

100% Free and Instant

No charges, no complicated setups — just your real measurements = real size matches.

➡️ Create your free Tellar.co.uk profile here!


Final Word: Say Goodbye to Size Label Confusion

Vanity sizing might still be everywhere — but with Tellar.co.uk, you don't have to worry about it anymore.

🎯 Get real-time sizing across 1500+ brands, based on your real body — not just a number on a label.

🎯 Download the Tellar.co.uk app today — it’s completely free and makes online shopping stress-free!

➡️ Download the Tellar App for Free — Find Your Best Fit Instantly