Why Vanity Sizing Causes Problems
Author: Stylist and brand team at Tellar
Date: 2025
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Why Vanity Sizing Causes Problems
Shopping Inconsistency: Sizes differ drastically between brands and styles.
High Return Rates: Nearly 40% of online clothing purchases are returned — sizing mistakes are a big reason.
Body Image Impact: Vanity sizing can distort perceptions of body size.
Regional Confusion: Crossing between UK, US, and EU sizing systems adds even more complications.
➡️ Skip sizing guesswork — use Tellar.co.uk today!
Real-World Vanity Sizing Examples
Brand |
Fit Tendency |
Notes |
---|---|---|
Zara |
Runs Small |
Youth-focused cuts |
H&M |
Runs Large |
Relaxed vanity sizing |
Reformation |
Runs Small |
Slim fits |
Banana Republic |
Runs Large |
Vanity sizing prominent |
Topshop (pre-ASOS) |
Runs Small |
Petite cuts |
Even inside a brand, sizing can differ between collections and fabrics.
➡️ Match your real size across brands with Tellar.co.uk
How Tellar.co.uk Defeats Vanity Sizing
✅ Real Measurements First
Tellar uses your chest, waist, and hip data to find real size matches — no assumptions.
✅ Fit Profiles for 1500+ Brands
We know which brands run large, small, or true to size, and adjust accordingly.
✅ Fabric and Stretch Factoring
Stretchy fabrics? Rigid denim? Tellar factors it in when suggesting your size.
✅ Cross-Region Conversion
Tellar automatically translates sizes between UK, US, and EU brands.
✅ Dynamic Store Lookup
Instantly look up how a brand fits using our Store Size Lookup Tool.
✅ Profile Management
Update your saved measurements easily via your Tellar Profile Page.
✅ 100% Free and Instant
No charges, no complicated setups — just your real measurements = real size matches.
➡️ Create your free Tellar.co.uk profile here!
Final Word: Say Goodbye to Size Label Confusion
Vanity sizing might still be everywhere — but with Tellar.co.uk, you don't have to worry about it anymore.
🎯 Get real-time sizing across 1500+ brands, based on your real body — not just a number on a label.
🎯 Download the Tellar.co.uk app today — it’s completely free and makes online shopping stress-free!
➡️ Download the Tellar App for Free — Find Your Best Fit Instantly