Why You Can Trust Tellar: No Ads, No Sponsors, No Bias. Just Real Fashion Insights from Our Experts

In an industry drowning in sponsored content and affiliate commissions, truly honest fashion advice has become almost impossible to find—which is precisely why Tellar exists as a completely independent platform where every single recommendation is unbiased, every sizing tool is free, and every piece of content is written by experienced stylists who answer only to you, not advertisers.

The Problem With Fashion Content Today

I've worked in fashion for over fifteen years, and I've watched the industry change dramatically. What used to be genuine editorial advice has largely been replaced by carefully disguised advertorials. You click on an article titled "Best Winter Coats" and find yourself reading what amounts to a sponsored shopping list where every single item just happens to come from brands paying for placement.

Here's what most fashion websites won't tell you: that "ultimate guide" you're reading probably isn't ranking products by quality, fit, or value. It's ranking them by commission rates. The jumper getting top billing isn't necessarily the best one—it's the one earning the website £8 per sale instead of £2. The skincare routine being pushed isn't the one that works brilliantly; it's the one with the fattest affiliate deal.

I'm not saying affiliate income is inherently evil—websites need revenue to survive. But when commercial considerations drive every single recommendation, readers lose. You end up buying the wrong size from the wrong brand because someone prioritised their profit margin over your wardrobe.

What Makes Tellar Fundamentally Different

Tellar operates on a radically simple principle: no conflicts of interest, ever. We don't run advertisements. We don't accept sponsorship. We don't earn affiliate commissions. When we recommend Cos for their exceptional tailoring and consistent sizing, or Whistles for their sophisticated workwear, or Jigsaw for their flattering cuts—we mean it. There's no hidden agenda, no commercial relationship, no financial incentive beyond providing you with genuinely useful information.

This matters more than you might think. It means when I tell you that M&S has genuinely brilliant knitwear at accessible prices, or that Reiss excels at modern classics with reliable sizing, or that Mango offers impressive quality for the price point—you can trust I'm saying it because it's true, not because someone's paying me to say it.

The UK's Leading Sizing Tool: Your Body, 1500+ Brands, Instantly

Beyond honest editorial content, Tellar solves fashion's single biggest frustration: sizing chaos. You're a size 12 in one brand, a 14 in another, and inexplicably a 10 in a third. It's maddening, it's wasteful, and it's completely unnecessary.

Here's how Tellar works:

• Measure once using your bust, waist, hip measurements, or simply input your size from a brand that fits you well

• Get instant access to your precise size across 1,500+ brands—from Zara to Max Mara, from Boden to Arket

• Never look at a size guide again—just search the brand, get your size, shop confidently

• Always free, always in-browser—no downloads, no subscriptions, no catches

Access the sizing tool here: Tellar Store Size Lookup

This isn't a gimmick or an approximation. It's a proper sizing database built by analysing actual garment measurements across hundreds of brands. When Tellar tells you you're a UK 14 in Cos and a UK 16 in French Connection, that's based on real data, not guesswork.

The Fashion Hub: Style Advice You Can Actually Trust

The second pillar of Tellar is our Fashion Hub—a growing library of in-depth style guides written by experienced stylists who know fashion inside out. These aren't thin, SEO-optimised fluff pieces designed to sell you products. They're comprehensive guides covering everything from body shape analysis to seasonal trends, from fabric quality to investment pieces.

Want to know which jeans will actually suit your proportions? We've got you covered with detailed denim guidance. Confused about dress styles for your body shape? Our ultimate dress guide breaks it all down properly. Need help with jacket fits? The jacket guide explains exactly what works for your frame.

Every guide is extensive, practical, and completely honest. When we recommend premium brands like Me&Em for their exceptional knitwear or Massimo Dutti for polished separates, it's based on quality, fit, and value—not affiliate commissions. When we suggest exploring independent labels like Arket for Scandinavian minimalism or Hush for relaxed elegance, it's because they genuinely deserve your attention.

Honest Brand Recommendations: What That Actually Looks Like

Let me show you what unbiased recommendations look like in practice. If I'm writing about winter coats, I'll tell you that The White Company does beautiful wool-blend styles if you prioritise aesthetic over extreme weather protection, but I'll also tell you their sizing runs generous. I'll mention that Boden offers excellent value for families because their coats last multiple seasons, but their cuts tend toward the traditional rather than fashion-forward. I'll recommend Whistles for their consistently chic designs and reliable sizing, whilst noting their fabrics sometimes pill faster than true luxury brands.

That's honest advice. It acknowledges both strengths and limitations. It helps you make an informed decision based on your priorities, your body, and your budget—not based on which brand is offering the highest commission this month.

Similarly, for everyday wardrobe builders, I'd point you toward Cos for their exceptional basics and thoughtful design at mid-range prices, Mango for trend-led pieces that won't break the bank, and Jigsaw for professional workwear that flatters most body types. These aren't random picks—they're brands that consistently deliver quality relative to their price points, with sizing data to back up the recommendations.

Why Independence Matters More Than Ever

In 2025, most fashion content exists primarily to generate sales commissions. Style advice has become a Trojan horse for e-commerce. That's not inherently dishonest—but it does create unavoidable conflicts when the writer's income depends on you clicking "buy now" on specific products from specific retailers.

Tellar's independence means we can tell you when Zara has genuinely knocked it out of the park with a particular collection, but we can also tell you when their quality has dipped or their sizing has become inconsistent. We can praise Reiss for their sophisticated tailoring whilst honestly noting their prices have crept up significantly in recent years. We can recommend White Stuff for their cheerful prints and reliable fits, whilst acknowledging their style won't suit everyone.

This kind of nuanced, balanced advice simply isn't possible when commercial relationships dictate content. Independence isn't just a nice-to-have—it's fundamental to providing useful guidance.

How to Use Tellar Effectively

Start with the sizing tool at Tellar.co.uk/store-size-lookup. Input your measurements or a size from a brand that fits you well. Now you've got your accurate size across 1,500+ brands instantly—no more guessing, no more returns, no more frustration.

Then explore the Fashion Hub for detailed style guidance. Whether you're building a capsule wardrobe, shopping for a specific occasion, or simply trying to understand which cuts and colours actually suit your colouring and proportions, you'll find comprehensive, honest advice written by people who genuinely know their stuff.

Check out The Ultimate Clothing Sizing Guide for everything you need to know about measurements, fit, and how different brands approach sizing. It's the kind of resource that genuinely changes how you shop—because once you understand sizing properly, everything else becomes easier.

The Bottom Line

Fashion advice should serve you, not advertisers. It should help you build a wardrobe you genuinely love, not pressure you into buying whatever's being promoted this week. It should respect your intelligence, your budget, and your individual style rather than treating you as a walking commission opportunity.

That's what Tellar offers: genuinely independent fashion guidance backed by the UK's most comprehensive sizing database. No ads. No sponsors. No affiliate links. No bias. Just honest expertise from experienced stylists who care about getting it right.

Because you deserve better than algorithmically optimised shopping lists masquerading as style advice. You deserve the truth—about sizing, about quality, about what actually works—and that's exactly what we're here to provide.

Visit Tellar.co.uk today. Measure once. Shop confidently. Every time.