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Most popular high-street brands, what to buy, and standout style picks

Author: Stylist and brand team at TellarDate: 2025

1. & Other Stories: Feminine Flair & Statement Pieces

Why it's loved: Known for romantic cuts, puff sleeves, embroidery, and unexpected details.

Top buys: Wrap blouses, tie‑neck tops, smock midi dresses.

Style tip: Let a statement blouse shine with minimalist bottoms—like wide‑leg trousers or tailored jeans.

Tellar style guide: Best High Street Brands for Pretty Blouses and Spring Dresses Tellar

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2. H&M: Trend‑Led Essentials on a Budget

Why it pops: Always on‑trend, super accessible, and perfect for experimenters.

Top buys: Ruffle blouses, pastel shirt‑dresses, seasonal basics like ribbed knit sets.

Fit note: The Conscious collection runs small—Tellar’s size comparison tool is a must.

Tellar post: Linked in the same blouse‑and‑dress guide above


3. Mango: Sophisticated Prints & Elevated Staples

Why it's a go‑to: Bohemian inspirations with a refined, fashion‑forward touch.

Top buys: Floral midi dresses, flared-sleeve blouses, structured tailoring.

Fit tip: Their hip cut is narrow—Tellar can help you size up effectively.

Style reference: [Best High Street Brands for Pretty Blouses…] same link


4. Marks & Spencer: Classic British Quality & Fit Inclusivity

Why it stands out: Excellent tailoring, inclusive sizing, and trusted quality.

Top buys: Broderie anglaise tops, shirtdresses, Per Una tailored jackets, Autograph knitwear.

Fit fact: Generally true‑to‑size, with petite/long options—trust Tellar’s M&S brand fit recommendations.


5. COS: Minimalist, Architectural, Built-to-Last

Why it ranks: Clean silhouettes, premium fabrics, intentionally contemporary.

Top buys: Structured shirting, minimalist blazers, tailored trousers, mid-weight knits.

Style inspo: Featured in [Different styles of shirts…] discussing COS & other top shirt picks.


6. Uniqlo: Signature Basix with Functional Edge

Why it’s essential: Wardrobe workhorse for merino, AIRism, thermal tech—affordable and consistent.

Top buys: Supima cotton tees, lightweight knitwear, block‑colour basics, HEATTECH layers.

Style section: Included among top universal basics in Tellar’s neutral‑basics guide.


7. Zara & ASOS: Fast Fashion for Trend Chasers

Why it's popular: Offers near-designer trends fast and flatters up to the minute styles.

Top buys: Statement tailoring, printed midi skirts, lounge-but-expressive styles.

Fit tip: Quality & sizes vary—use Tellar’s size‑by‑brand profile for accuracy.


8. Mango, COS, ASOS & Zara — Celebrity‑Approved

Spotlight: Even celebs like Halle Berry show love for Mango, COS, ASOS, and Zara—proof they hit both style and comfort needs.


9. American Eagle & Levi’s: Everyday Denim Heroes

Why they work: Comfortable, flattering jeans with perfect fits.

Top buys: AE’s mid‑rise relaxed and Levi’s Wedgie Straight.

Celebrity nod: Sydney Sweeney lauds American Eagle and Levi’s for their incredible fit.


10. High‑Street Loungewear: M&S & Next

Extend your high-street forays into comfort.

  • Marks & Spencer × Olivia von’Halle satin pyjamas (£45–£100)—designer lounge in everyday life

  • Next lightweight cami‑sets—summer‑ready with fuss‑free returns


 Brand & Style Picks Roundup

Brand

What to Buy

Why It Works

& Other Stories

Puff‑sleeve blouse

Adds romance to casual staples

H&M

Pastel shirt dress

Affordable, trendy, versatile

Mango

Floral midi dress

Boho‑chic with punch

M&S Per Una/Autograph

Tailored jacket, knitwear

Fit-inclusive, classic office

COS

Structured shirt, blazer

Minimal, durable, grown-up

Uniqlo

Supima tee, HEATTECH layer

Functional, reliable everyday

Zara

Printed midi, statement coat

Trend-savvy with polish

ASOS

Wide-leg trousers, lace top

Accessibly eclectic

American Eagle

Relaxed jeans

Comfort-first denim joy

Levi’s

Wedgie Straight

Vintage structure, modern flair

M&S x Olivia von Halle

Satin PJs

Elevates home-around style

Next

Cami‑set

Budget‑friendly loungewear


🧵 Style Capsules with Brands

  1. Office-to-evening

    COS structured shirt + Mango floral midi + M&S tailored jacket + pointed loafers.

  2. Weekend brunch

    H&M pastel shirt dress + Zara low block heels + silk scarf.

  3. Cozy day in

    Uniqlo merino sweater + American Eagle relaxed jeans + M&S satin PJs for evening.

  4. Weekend shopping

    & Other Stories puff sleeve blouse + ASOS wide-leg trousers + tote bag.


How Tellar Helps You Fit

  • Size matching for brands with varied fits (H&M Conscious/is small, Mango narrow, COS true).

  • Profile precision: save your bust, waist, hips and get brand‑specific size advice.

  • Brand comparisons: See fit variance in M&S lines like Per Una & Autograph

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🔗 Explore More Tellar Resources

Discover tips, fit tricks, and brand highlights—all from the experts at Tellar!


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