Most popular high-street brands, what to buy, and standout style picks
Author: Stylist and brand team at Tellar
Date: 2025
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1. & Other Stories: Feminine Flair & Statement Pieces
Why it's loved: Known for romantic cuts, puff sleeves, embroidery, and unexpected details.
Top buys: Wrap blouses, tie‑neck tops, smock midi dresses.
Style tip: Let a statement blouse shine with minimalist bottoms—like wide‑leg trousers or tailored jeans.
Tellar style guide: Best High Street Brands for Pretty Blouses and Spring Dresses Tellar
+9Tellar+9Tellar+92. H&M: Trend‑Led Essentials on a Budget
Why it pops: Always on‑trend, super accessible, and perfect for experimenters.
Top buys: Ruffle blouses, pastel shirt‑dresses, seasonal basics like ribbed knit sets.
Fit note: The Conscious collection runs small—Tellar’s size comparison tool is a must.
Tellar post: Linked in the same blouse‑and‑dress guide above
3. Mango: Sophisticated Prints & Elevated Staples
Why it's a go‑to: Bohemian inspirations with a refined, fashion‑forward touch.
Top buys: Floral midi dresses, flared-sleeve blouses, structured tailoring.
Fit tip: Their hip cut is narrow—Tellar can help you size up effectively.
Style reference: [Best High Street Brands for Pretty Blouses…] same link
4. Marks & Spencer: Classic British Quality & Fit Inclusivity
Why it stands out: Excellent tailoring, inclusive sizing, and trusted quality.
Top buys: Broderie anglaise tops, shirtdresses, Per Una tailored jackets, Autograph knitwear.
Fit fact: Generally true‑to‑size, with petite/long options—trust Tellar’s M&S brand fit recommendations.
5. COS: Minimalist, Architectural, Built-to-Last
Why it ranks: Clean silhouettes, premium fabrics, intentionally contemporary.
Top buys: Structured shirting, minimalist blazers, tailored trousers, mid-weight knits.
Style inspo: Featured in [Different styles of shirts…] discussing COS & other top shirt picks.
6. Uniqlo: Signature Basix with Functional Edge
Why it’s essential: Wardrobe workhorse for merino, AIRism, thermal tech—affordable and consistent.
Top buys: Supima cotton tees, lightweight knitwear, block‑colour basics, HEATTECH layers.
Style section: Included among top universal basics in Tellar’s neutral‑basics guide.
7. Zara & ASOS: Fast Fashion for Trend Chasers
Why it's popular: Offers near-designer trends fast and flatters up to the minute styles.
Top buys: Statement tailoring, printed midi skirts, lounge-but-expressive styles.
Fit tip: Quality & sizes vary—use Tellar’s size‑by‑brand profile for accuracy.
8. Mango, COS, ASOS & Zara — Celebrity‑Approved
Spotlight: Even celebs like Halle Berry show love for Mango, COS, ASOS, and Zara—proof they hit both style and comfort needs.
9. American Eagle & Levi’s: Everyday Denim Heroes
Why they work: Comfortable, flattering jeans with perfect fits.
Top buys: AE’s mid‑rise relaxed and Levi’s Wedgie Straight.
Celebrity nod: Sydney Sweeney lauds American Eagle and Levi’s for their incredible fit.
10. High‑Street Loungewear: M&S & Next
Extend your high-street forays into comfort.
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Marks & Spencer × Olivia von’Halle satin pyjamas (£45–£100)—designer lounge in everyday life
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Next lightweight cami‑sets—summer‑ready with fuss‑free returns
Brand & Style Picks Roundup
Brand |
What to Buy |
Why It Works |
|---|---|---|
& Other Stories |
Puff‑sleeve blouse | Adds romance to casual staples |
H&M |
Pastel shirt dress | Affordable, trendy, versatile |
Mango |
Floral midi dress | Boho‑chic with punch |
| M&S Per Una/Autograph | Tailored jacket, knitwear | Fit-inclusive, classic office |
COS |
Structured shirt, blazer | Minimal, durable, grown-up |
Uniqlo |
Supima tee, HEATTECH layer | Functional, reliable everyday |
Zara |
Printed midi, statement coat | Trend-savvy with polish |
ASOS |
Wide-leg trousers, lace top | Accessibly eclectic |
American Eagle |
Relaxed jeans |
Comfort-first denim joy |
Levi’s |
Wedgie Straight |
Vintage structure, modern flair |
| M&S x Olivia von Halle | Satin PJs |
Elevates home-around style |
Next |
Cami‑set |
Budget‑friendly loungewear |
🧵 Style Capsules with Brands
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Office-to-evening
COS structured shirt + Mango floral midi + M&S tailored jacket + pointed loafers. -
Weekend brunch
H&M pastel shirt dress + Zara low block heels + silk scarf. -
Cozy day in
Uniqlo merino sweater + American Eagle relaxed jeans + M&S satin PJs for evening. -
Weekend shopping
& Other Stories puff sleeve blouse + ASOS wide-leg trousers + tote bag.
How Tellar Helps You Fit
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Size matching for brands with varied fits (H&M Conscious/is small, Mango narrow, COS true).
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Profile precision: save your bust, waist, hips and get brand‑specific size advice.
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Brand comparisons: See fit variance in M&S lines like Per Una & Autograph
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🔗 Explore More Tellar Resources
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